There’s a new Generation O in town and the O doesn’t stand for Obama - meet Generation Organic. Spear-headed my the organic dairy co-operative group, Organic Valley. Full disclosure: when possible, I buiy all my dairy from Organic Valley. The reasoning is, I am more confident that a dairy co-operative will hold itself to the highest standards than a national dairy company, like Horizon, which is owned by mega-milk-corporation Dean. Quite simply their members have a vested interest in holcing all their farmers accountable, whereas a for a corporation it is much easier to start cutting corners for the bottom line.
But its not just the accountability that makes Organic Valley the better choice. They are also working to build a community of dairy farmers for the future. Enter Generation Organic. Gen-O was launched in 2005, as the “Endangered Species Act for the American Farmer” in response to the ever aging demographics of the American farmer. Their agenda is comprised of 5 points:
1. Save the family farmer, an endangered species—Five million family farmers have been lost since 1935 and most of those remaining are 55 years or older. Gen-O will bring new farmers into the fold and plant the seed for future generations of organic farmers.
2. Keep diversity in agriculture—Do we want all our food from factory farms? Gen-O will educate about the risks of allowing our food to be sourced from chemically-intensive factory farms where profit is the goal, and work to promote a sustainable and diverse organic agriculture that works in harmony with nature to produce healthy food.
3. Preserve farmer wisdom and knowledge—Farming is a time-honored craft whose technical and intuitive knowledge is passed down from generation to generation. The Gen-O movement will not let this vital treasure become extinct.
4. Unify rural and urban communities—Fostering the connection between city and country dwellers will increase our appreciation for the people who grow our food as well as the people who eat it. Gen-O will tell the story of America’s family farmers.
5. Offer hope for a safe and healthy future—By supporting farming methods that work in harmony with nature, Generation Organic promises to deliver food that is safe and healthy, protects the environment and nurtures a sustainable way of life.
This month, Gen-O continued on their path to save the small family farm by gathering a group of young 20-something wanna-be farmers for a meeting of the minds.
Organic Valley’s next generation of organic farmers, came together on June 13 at the Holm Girls Dairy farm in Elk Mound for a day of learning, sharing and connecting through activities, including presentations by organic industry leaders, small group strategy sessions, a farm tour and locally-grown, organic meals.
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The day continued with a farm tour and presentation on the importance of holistic animal care by Dr. Sarah Slaby, a practicing large animal veterinarian who specializes in organic and sustainable agriculture. Dr. Slaby walked the attendees through a quick check-up with Autumn, one of the Holm’s Jersey cows, and answered questions.
Now they just need a facebook page and a twitter feed. Welcome to the future, dairy farmers. Organic Produce farmers - you’re on notice, the bar has been raised.